Acxiom Corporation is a marketing technology and services company with offices in the United States, Europe, Asia, and South America. Acxiom offers marketing and information management services, including multichannel marketing, addressable advertising, and database management. Acxiom collects, analyzes, and parses customer and business information for clients, helping them to target advertising campaigns, score leads, and more.
Its client base in the United States consists primarily of companies in the financial services, insurance, information services, direct marketing, media, retail, consumer packaged goods, technology, automotive, healthcare, travel, and telecommunications industries, and the government sector.
It has been described as “one of the biggest companies you’ve never heard of.” In addition to collecting information about people, the company helps marketers anticipate the needs of consumers, according to the documentary “The Persuaders.” As the world’s largest processor of consumer data, Acxiom has identified 70 types of consumers with its segmentation product PersonicX.
Forrester Research named Acxiom one of the largest database marketing services and technology providers in the world and stated that the company “demonstrated surprising nimbleness in modernizing its offering and arguably leads the industry with its digital solutions” in their January 2011 report “The Forrester Wave™: US Database Marketing Service Providers, Q1 2011.”
Acxiom is a $1.15 billion-a-year company, representing more than 12 percent of the direct-marketing-services sector’s $11 billion in estimated annual sales.
Acxiom Corporation Gift Matching Service. Acxiom Corporation has a long-standing tradition of giving back to the communities in which we live and work.
Through the Acxiom Community Relations Program, we are committed to enhancing and serving our communities through a variety of programs.
Volunteer Involvement
Promoting associate participation and awareness in the community and at Acxiom Corporation through:
- Local “Acxiom Cares” Teams
- Global Volunteer Day
- Volunteer Recognition
- Acxiom Internal Community Involvement Bulletin Board
Corporate Giving
Supporting significant programs, projects and causes through financial and in-kind donations where Acxiom has a significant presence. Key areas of support are:
- Civic Engagement/Economic Development
- K-12 Education
- Cultural Development
- United Way
- Associate Giving
Increasing the effectiveness of associates’ personal giving through:
- Associate Matching Gift Program
University Involvement
Cultivating relationships with targeted universities in support of Acxiom’s recruiting strategy to ensure a quality pipeline of talent.
Acxiom is dedicated to continuing this important tradition while remaining mindful of market and business conditions and practicing fiscal responsibility to our shareholders. We reserve the right to change or terminate this program as conditions warrant and make all decisions regarding its interpretation.
